retail marketing

Scope Note

Extent and variety of retail specialization; types of retail outlets (e.g., itinerant merchants, markets, bazaars, general stores, trading posts, specialty shops, chain stores, department stores, mail-order houses); pricing (e.g., fixed, variable); services to customers (e.g., deliveries); specialized personnel (e.g., sales clerks); etc.

Identifier

Broader Term

• 440 marketing

Related Terms

• 347 business structures
• 358 maintenance of non-domestic buildings
• 366 commercial facilities
• 438 internal trade
• 439 external trade
• 451 accounting
• 452 credit
• 466 labor relations
• 470 business and industrial organization