retail marketing

Broader Term: marketing92 Documents

Scope Note

Extent and variety of retail specialization; types of retail outlets (e.g., itinerant merchants, markets, bazaars, general stores, trading posts, specialty shops, chain stores, department stores, mail-order houses); pricing (e.g., fixed, variable); services to customers (e.g., deliveries); specialized personnel (e.g., sales clerks); etc.

Broader Term
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