public opinion

Broader Term: communication8 Documents

Scope Note

This category is used to index information on attitudes; importance accorded them; modes of expression; measurements (e.g., informal means, public opinion polls and surveys); molding of public opinion (e.g., publicity propaganda); influence of various media; specialized personnel etc. This category is designed primarily to cover the expression and molding of public opinions and attitudes; in nearly all instances information on specific attitudes will be classified elsewhere under the relevant subject categories.

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