advertising

Scope Note

Uses and degree of elaboration of advertising; media (e.g., handbills, mail advertising, billboards, newspapers and periodicals, radio); special techniques and research; advertising programs; specialized personnel (e.g., counselors, copy writers); advertising agencies; regulation; etc.

Identifier

Broader Term

• 440 marketing

Related Terms

• 204 press
• 207 radio and television
• 208 public opinion
• 530 art