essay

Two case studies of marketing and patronage in Greece

Contributions to Mediterranean sociology : Mediterranean rural communities and social changeParisPublished In 1968 • Pages: 143-154

By: Campbell, John Kennedy.

AbstractBrief abstract written by HRAF anthropologists who have done the subject indexing for the document
This is a study of commercial transactions between peasants and shepherds and merchants, traders, and bank officials, which often operate at the patron-client level of relationship. Campbell describes two market transactions involving market situations involving the patron-client type of relationship: (1) the sale of milk by Sarakatsani shepherds of the Zagori district to merchants who then convert this product into cheese, and (2) and the sale of vegetables and fruits by Greek farmers to wholesale merchants in the Greater Athens area who then sell the products to retailers in the region. The author describes in detail the relationships involved in these marketing transactions, including data on the issuing of credit by merchants to their producer clients.
SubjectsDocument-level OCM identifiers given by the anthropology subject indexers at HRAF
Borrowing and lending
Exchange and transfers
Mercantile business
Wholesale marketing
Credit
Social relationships and groups
cultureCulture name from the Outline of World Cultures (OWC)
Greeks
HRAF PubDateThe date HRAF published the document
2003
RegionThe area the document pertains to
Europe
Sub RegionThe more specific area the document pertains to, which is located within the Region
Southeastern Europe
Document TypeMay include journal articles, essays, collections of essays, monographs, or chapters/parts of monographs
essay
Evaluation
Creator TypeThe type of person writing the document, e.g. Ethnographer, Missionary, Archaeologist, Folklorist, Linguist, Indigenous Person, and so on.
Ethnologist
Document Rating A ranking done by HRAF anthropologists based on the strength of the source material on a scale of 1 to 5, as follows: 1 - poor; 2 - fair; 3 - good, useful data, but not uniformly excellent; 4 - excellent secondary data; 5 - excellent primary data.
5: Excellent Primary Data
AnalystThe HRAF anthropologist who subject indexed the document and prepared other materials for the eHRAF culture/tradition collection
John Beierle ; 2002
Field DateThe date the researcher conducted the fieldwork or archival research that produced the document
no date
Coverage DateThe date or dates that the information in the document pertains to
not specified
Coverage PlaceLocation of the research culture or tradition (often a smaller unit such as a band, community, or archaeological site)
Greece
NotesAdditional notes
John K. Campbell
Includes bibliographical references
LCCNLibrary of Congress Control Number
75392327
LCSHLibrary of Congress Subject Headings
Greece