Book

Marketing in north-central Thailand: a study of socio-economic organization in a Thai market town

Chulalongkorn University Social Research Institute • [Bangkok] • Published In 1980 • Pages:

By: Prīchā Khuwinphan.

Abstract

This is a very good study of a market area in rural Thailand. Kuwinpant examines market structure, relationships, and behavior. For analytical purposes he divides the market into four interrelated and interdependent sectors: the market place, the market shops, the agricultural market, and the market for services and locally manufactured goods. Wealth, status, and ethnic make up of each sector is different, as well as, the degree of competition and cooperation. Kuwinpant examines the marketing networks and patron-client relationships among sellers, traders, retailers, and wholesalers. He argues that Thai markets are complex and comprise both informal and formal economies and universalistic and particularistic types of behavior.

HRAF PubDate

2000

Region

Asia

Sub Region

Southeast Asia

Document Type

Book

Evaluation

Creator Type

Ethnographer

Document Rating

4: Excellent Secondary Data

5: Excellent Primary Data

Analyst

Ian Skoggard; 1998

Field Date

1974-1976

Coverage Date

1932-1979

Coverage Place

Wang Thong District, Phitsanulok Province, Thailand

Notes

by Preecha Kuwinpant

Cover title

This is a rewrite of the author's dissertation

Includes bibliographical references (p. 223-234)

LCCN

82915679

LCSH

Thais