Book
Marketing in north-central Thailand: a study of socio-economic organization in a Thai market town
Chulalongkorn University Social Research Institute • [bangkok] • Published In 1980 • Pages:
By: Prīchā Khuwinphan.
AbstractBrief abstract written by HRAF anthropologists who have done the subject indexing for the document
This is a very good study of a market area in rural Thailand. Kuwinpant examines market structure, relationships, and behavior. For analytical purposes he divides the market into four interrelated and interdependent sectors: the market place, the market shops, the agricultural market, and the market for services and locally manufactured goods. Wealth, status, and ethnic make up of each sector is different, as well as, the degree of competition and cooperation. Kuwinpant examines the marketing networks and patron-client relationships among sellers, traders, retailers, and wholesalers. He argues that Thai markets are complex and comprise both informal and formal economies and universalistic and particularistic types of behavior.
- SubjectsDocument-level OCM identifiers given by the anthropology subject indexers at HRAF
- Commercial facilities
- Internal trade
- Wholesale marketing
- Retail marketing
- Sales promotion
- Credit
- Inter-ethnic relations
- cultureCulture name from the Outline of World Cultures (OWC)
- Central Thai
- HRAF PubDateThe date HRAF published the document
- 2000
- RegionThe area the document pertains to
- Asia
- Sub RegionThe more specific area the document pertains to, which is located within the Region
- Southeast Asia
- Document TypeMay include journal articles, essays, collections of essays, monographs, or chapters/parts of monographs
- Book
- Evaluation
- Creator TypeThe type of person writing the document, e.g. Ethnographer, Missionary, Archaeologist, Folklorist, Linguist, Indigenous Person, and so on.
- Ethnographer
- Document Rating A ranking done by HRAF anthropologists based on the strength of the source material on a scale of 1 to 5, as follows: 1 - poor; 2 - fair; 3 - good, useful data, but not uniformly excellent; 4 - excellent secondary data; 5 - excellent primary data.
- 4: Excellent Secondary Data
- 5: Excellent Primary Data
- AnalystThe HRAF anthropologist who subject indexed the document and prepared other materials for the eHRAF culture/tradition collection
- Ian Skoggard; 1998
- Field DateThe date the researcher conducted the fieldwork or archival research that produced the document
- 1974-1976
- Coverage DateThe date or dates that the information in the document pertains to
- 1932-1979
- Coverage PlaceLocation of the research culture or tradition (often a smaller unit such as a band, community, or archaeological site)
- Wang Thong District, Phitsanulok Province, Thailand
- NotesAdditional notes
- by Preecha Kuwinpant
- Cover title
- This is a rewrite of the author's dissertation
- Includes bibliographical references (p. 223-234)
- LCCNLibrary of Congress Control Number
- 82915679
- LCSHLibrary of Congress Subject Headings
- Thais