Wunderman, Lester

Contributed to

African art of the Dogon
book chapter 1973

Summary: Lester Wunderman was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more. He identified, named, and defined the term "direct marketing" in a 1967 speech at MIT, and was inducted into the Advertising Hall of Fame in 1998. Wikipedia
Gender or Sex: Male [1][2][3]
Born: 1920-06-22 [3]
Birth Place: New York City [3]
Died: 2019-01-09 [3]
Language: English [2]
Occupation: economist [3]
Educated at: DeWitt Clinton High School [3]
Country of Education: United States [3]

Last updated Sep 4, 2025