Book
Marketing in north-central Thailand: a study of socio-economic organization in a Thai market town
Chulalongkorn University Social Research Institute • [Bangkok] • Published In 1980 • Pages:
By: Prīchā Khuwinphan.
Abstract
This is a very good study of a market area in rural Thailand. Kuwinpant examines market structure, relationships, and behavior. For analytical purposes he divides the market into four interrelated and interdependent sectors: the market place, the market shops, the agricultural market, and the market for services and locally manufactured goods. Wealth, status, and ethnic make up of each sector is different, as well as, the degree of competition and cooperation. Kuwinpant examines the marketing networks and patron-client relationships among sellers, traders, retailers, and wholesalers. He argues that Thai markets are complex and comprise both informal and formal economies and universalistic and particularistic types of behavior.
- HRAF PubDate
- 2000
- Region
- Asia
- Sub Region
- Southeast Asia
- Document Type
- Book
- Evaluation
- Creator Type
- Ethnographer
- Document Rating
- 4: Excellent Secondary Data
- 5: Excellent Primary Data
- Analyst
- Ian Skoggard; 1998
- Field Date
- 1974-1976
- Coverage Date
- 1932-1979
- Coverage Place
- Wang Thong District, Phitsanulok Province, Thailand
- Notes
- by Preecha Kuwinpant
- Cover title
- This is a rewrite of the author's dissertation
- Includes bibliographical references (p. 223-234)
- LCCN
- 82915679
- LCSH
- Thais