essay

Two case studies of marketing and patronage in Greece

contributions to mediterranean sociology : mediterranean rural communities and social change • Paris • Published In 1968 • Pages: 143-154

By: Campbell, John Kennedy.

Abstract
This is a study of commercial transactions between peasants and shepherds and merchants, traders, and bank officials, which often operate at the patron-client level of relationship. Campbell describes two market transactions involving market situations involving the patron-client type of relationship: (1) the sale of milk by Sarakatsani shepherds of the Zagori district to merchants who then convert this product into cheese, and (2) and the sale of vegetables and fruits by Greek farmers to wholesale merchants in the Greater Athens area who then sell the products to retailers in the region. The author describes in detail the relationships involved in these marketing transactions, including data on the issuing of credit by merchants to their producer clients.
Subjects
Borrowing and lending
Exchange and transfers
Mercantile business
Wholesale marketing
Credit
Social relationships and groups
culture
Greeks
HRAF PubDate
2003
Region
Europe
Sub Region
Southeastern Europe
Document Type
essay
Evaluation
Creator Type
Ethnologist
Document Rating
5: Excellent Primary Data
Analyst
John Beierle ; 2002
Field Date
no date
Coverage Date
not specified
Coverage Place
Greece
Notes
John K. Campbell
Includes bibliographical references
LCCN
75392327
LCSH
Greece