Dewey, Alice G.. Peasant marketing in Java

Table of Contents

Publication Information

Chapter 1 Character Of The Internal Markets In Peasant Economic Systems

The Setting

Some Comparisons

Malaya 1

West Africa


Factors Influencing Trading

Conditions In Java

Substitution Of Plentiful Resources For Scarce Resources

Labor And Skill



Survival Of The Markets

Economies Of Scale


Chapter 2 Influence Of Social Factors On Economic Structure

Interrelation Of Time, Wage Labor, And Cash With Social Factors

Some Misconceptions


Wage Labor


The Influence Of Javanese Social Structure On Economic Structure


Village Social Structure

Social Structure Among Town Traders

Patterns Of Marriage And Divorce

Religion, Politics, And Class

Entry Into Trading

Significance Of Urbanization

Chinese Social Structure And Its Relationship To Commercial Practices


Standard Of Living

Attitudes Toward Commercial Practices

Chapter 3 Structure Of The Javanese Internal Market System: The Main Market Of Modjokuto

Position As A Trade Center

New Market

Traders' Rights And Privileges

Hours Of Business

Market Week

Seasonal Factors

Interpersonal Relationships In The Market Place

Chapter 4 Patterns Of Exchange And Types Of Traders

Trade Practices


Medium Of Exchange



People In The Market Place




Specialization And Division Of Labor

Javanese Conceptualization Of The System

Influence Of Group Identity On Competition And Attitudes Toward Traders

Trade Discounts

Legitimacy Of Trade Profits

Ease Of Enty Into Trading

Trading Patterns

Small-scale Trade

Large-scale Trade

Chapter 5 Finance

Loans And Interest Rates

Risk Bearing And The Demand For Capital


Control Over Sale Of Valuables


Use Of Savings

Trading Capital


Market Banks


Trade Credit

Chapter 6 Small-scale Trade


Farm To Market Stage

Small-scale Buying By Bakuls

Units Of Measure

Judging Market Conditions

Business Failures

Small-scale Retailing

Small-scale Wholesaling With Second-stage Carriers

Chapter 7 Large-scale Trade

Changes With Volume Of Trade

Beginnings Of Large-scale Trade

Full Development Of Large-scale Trade

Chapter 8 Trade In Garden Products And Other Foods

Garden Produce And Fruits

Small-scale Cash Crops

Mountain Crops

Meat Trade



Retail Sales


Chapter 9 Artisans In The Market Place

Prepared-food Vendors


Chapter 10 Sale Of Manufactured And Processed Goods

Cottage Industry

Coconut Oil

Cane Sugar

Effects Of Specialization

Small Factories

Imported Goods

Door-to-door Peddlers

Significance Of Trading Patterns

Publication Information

Paragraph Subjects (OCM)

Publication Information


Title: Peasant marketing in Java

Published By: New York: Free Press of Glencoe, 1962. xxi, 238 p.: ill.

By line: Alice G. Dewey

HRAF Publication Information: New Haven, Conn.: HRAF, 2010. Computer File

Culture: Javanese (OE05)

Subjects: Internal trade (438); Mercantile business (441); Wholesale marketing (442); Retail marketing (443);

Abstract: DeweyÆs effort in this source is to ôshowàthe functional interrelationship between patterns of trade and the social and economic patterns of peasant society.ö (p. xix) Her research was conducted in the town market of Modjokuto (a pseudonym), and her data regarding the marketing operations there are presented in the context of the character of internal markets in peasant economic systems, the influence of social factors on economic structure, patterns of exchange and types of traders, finance, small- and large-scale trade, trade in garden products and other foods, artisans in the market place, and the sale of manufactured and processed goods. An historical overview of marketing in Java is presented, as well as appendices illustrating volume of market trade and a traderÆs sales and purchases.

Document Number: 4

Document ID: oe05-004

Document Type: Monograph

Language: English

Note: 'Research ... sponsored by The Center for International Studies, Massachusetts Institute of Technology'--Series t.p. The endpaper maps, available in other Modjokuto sources, were not processed here because of reproduction difficulties.

Field Date: Nov. 1952- July 1954

Evaluation: Ethnologist-5

Analyst: Del Childs ; Marlene Martin ; 1982

Coverage Date: 1952-1954

Coverage Place: Mojorkerto, East Java Province, Indonesia

LCSH: Javanese (Indonesian people)/Produce trade--Indonesia--Java//Cottage industries--Indonesia--Java//Java (Indonesia)--Commerce


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