Book

Shonto: a study of the role of the trader in a modern Navaho community

U.S. Govt. Print. Off.Washington • Published In 1963 • Pages: xi, 329

By: Adams, William Yewdale.

Abstract
This report presents not only a detailed analysis of the various factors '…determining the structural interrelationships and the processual interaction of a single American-operated trading post and its Navajo clientele' (p. 2), but also provides a wealth of information on a wide range of Navajo-Euro-American acculturation processes. This source is divided into three parts, the first of which sketches the geography, history and the general ethnography of the Navajo. Part two deals with the status of the trading post in the trade, services to the community and ancillary functions. The third and final section discusses the variety of roles established by the trading post in Indian-Euro-American cross-cultural contacts. The material for this study was gathered by the author during 1954-1956 while he served as trader at the Shonto Trading Post. This was further supplemented by data provided by informants and various other records and documents.
Subjects
Acculturation and culture contact
External trade
Retail marketing
Woven and other interworked fabrics
Production and supply
Labor supply and employment
Social insurance
Public assistance
Borrowing and lending
Credit
culture
Navajo
HRAF PubDate
2004
Region
North America
Sub Region
Southwest and Basin
Document Type
Book
Evaluation
Creator Type
Ethnologist
Document Rating
5: Excellent Primary Data
Analyst
John Beierle ; 1985
Field Date
1954-1956
Coverage Date
1915-1956
Coverage Place
Shonto, Arizona, United States
Notes
by William Y. Adams
Issued in microfilm form in 1958 as thesis, University of Arizona
Includes bibliographical references (p. 308-315)
LCCN
63062106
LCSH
Navajo Indians